DCMTB

Don't say Dart Drug... say Drug Fair
there's a big difference

that was the radio commercial for Drug Fair when I was a kid

years ago I remember there being some confustion
perhaps we should have had a slogan

Don't Say City Bikes Mountain Bike Team... Say DC Mountain Bike Team (or DCMTB)
there's a big difference

there are shop teams
and of course there are shop sponsored teams
there is a big difference

DCMTB is a mountain bike team
as a mountain bike team they have certain sponsor
there was a time when they were sponsored by City Bikes
now they are sponsored by The Family Bike Shop

The Family Bike Shop is also the main sponsor of DCCX!
WOW!
I wonder if it will say THE FAMILY BIKE SHOP on the number plates?
http://familybikeshop.com/